Craig Hadix

• Leads development and execution of go-to-market strategies for security, infrastructure, programmatic, analytics, and AI solutions, owning the full lifecycle of opportunities and exceeding new logo acquisition targets by 213%.
• Coaches the team daily on accelerating deal cycles, driving usage, and achieving customer outcomes.
• Contributed to a $55M/5yr commit with select customer by working across the organization, and Vint Cerf to ensure seamless network integration for customers, preventing a potential deal loss.
• Achieved CoW Trifecta in 100 days with 58% month over month growth for select customer, surpassing their multi-year commit in 7 months and designating it as a Telco industry strategic investment.
• Onboarded 7 new logo accounts contributing to 4 new wins.
• Mentored 3 CEs and 2 FSRs in 2025, and 2 CEs and one FSR in 2024.

• Collaborated with leadership to create and execute Go-To-Market strategies for security, programmatic, and AI solutions on Google Cloud Platform (GCP).
• Drove pipeline and business growth through focused solution approaches, exceeding regional adoption targets.
• Led specialist teams to assess prospects and successfully deploy GCP solutions for major customers.
• Primary CE focused on Data Center migration and VDI workloads, integral to multimillion dollar commits. Conducted comprehensive discovery of IT assets and built an executive summary for the business case.
• Primary CE converting customers from AWS to Google Cloud by winning a Proof of Concept (POC) based on low latency, growing accounts. Created Healthcare FHIR usage model and completed POC on HDE for healthcare vertical.
• Primary CE for leading global technology distribution company, building relationships across business units and IT, training over 280 engineers globally in BQ and GKE via a 4-day Cloud Hero event. Helped create POC transformational journey document and attended EBCs.
• Primary CE for one of the worlds largest call center companies, successfully conducting a POC of CCAI insights processing tens of thousands of hours of voice recordings, leading to a Technical Win in Feb 2022. Developed internal relationships with CCAI teams and created future state architecture for customers to consume GCP and CCAI.
• Developed global interconnectivity solutions using regional performance hubs to private cloud and all public clouds, resulting in secure, fast, and reliable international solutions.

• Drove the full lifecycle of opportunities, producing more than twice as many new logos as any other team.
• Devised plans for new business with an entrepreneurial approach, resulting in a 300% increase in new services, adding over $10 million annually in monthly recurring revenue.
• Developed and sold fully managed multi-cloud connectivity solutions for sub-3ms cloud-to-cloud connectivity.
• Architected a high-speed (80 Gbps) redundant private interconnect between AWS, GCP, and Azure, integrating AWS VPC, GCP projects, and Azure Networks via Direct Connects/Interconnects routed through privately hosted, highly available switches.
• Responsible for overall managed solution covering the complete sales cycle, including technical/revenue/services qualification, margin setting, and deal shaping.

• Served as Western region technical lead, consulting with clients on cloud infrastructure design, optimization, migration, and adoption services.
• Increased cloud adoption rates by over 150% through client consultations and technical leadership.
• Led multi-city/state tour, presenting and teaching AWS and VMware classes, resulting in higher attendance and over 45 new client onboardings during a single tour.
• Accelerated sales cycles for new cloud service offerings, positioning and selling 5 times faster than any other group in the company, leading to rapid adoption in the public cloud market.

• Led technical architecture for enterprise clients, designing integrated solutions across domains, functions, and industries.
• Translated business requirements into architectural designs and managed services using REST, Python, YANG, and DevOps tools to create dynamic programmable infrastructures.
• Provided multi-technology consulting services and cloud solutions, building strong client relationships.
• Drove strategic planning and sales enablement with senior account executives, regional sales directors, senior directors, VPs, practice leaders, engineering, and consulting teams, resulting in increased cloud services and sales activity.
• Led all West-US Cloud Computing projects (Private/Public/Hybrid, IaaS, SaaS, and PaaS).
• Championed innovation by promoting DevOps, SDN, and NFV to embed process optimization and continuous integration.

• Instrumental in defining, market-testing, and creating a new advanced technologies practice for Southern California, including DevOps-as-a-Service, SDN, and cloud consulting.
• Conducted market research, presented new products, and architected large-scale data center solutions using technologies from Cisco, HP, EMC, NetApp, and VMware.
• Promoted SDN, DevOps, IaaS, PaaS, Process Optimization, and Continuous Integration.
• Utilized Openstack, vCloud Director, VMware View, Citrix XenApp/XenDesktop, Puppet, Chef, Red Hat CloudForms, OpenShift, Cisco Nexus, and various public cloud providers.

• Guided clients on Data Center solutions, specializing in vCloud Director and CloudStack.
• Responsible for creating technical reference architectures and standards.
• Owned the technical relationship with clients in a pre-sales capacity, assisting with deal shaping and delivering technical and business presentations.
• Architected, designed, and delivered complete technology solutions using Cisco, HP, EMC, NetApp, VMware, Citrix, and Cloud providers.

• Drove all stages of the sales cycle, architecting user virtualization solutions.
• Complete ownership of the technical relationship with the client.
• Provided subject matter expertise with Storage, Network, Server, and Virtualization technologies.
• Prepared and gave presentations on AppSense software and enabled channel sales directly supporting resellers.

• Architected solutions that fit customers' business, technology, and budget requirements.
• UCS pre-sales expert and Virtualization practice lead.
• Worked with clients and sales teams to create strategic architecture and technical diagrams, then delivered solution presentations.
• Took ownership of client relationships, proactively validating technology architecture, managing technology projects, and creating/delivering technical and business case presentations.

• IT Liaison to over 23 different business units, translating business requirements into technical specifications and strategic designs.
• Evangelized Virtual Desktop Infrastructure (VDI), operated pilots, and created custom presentations with all levels of management, including the CIO.
• Produced high-level design and implementation strategies, and maintained the 3-5 year IT Strategic Plan for Warner Bros..
• Established and defined infrastructure, applications, components, and enhancements to create technology architectures across a broad set of technology domains.
• Managed the Technology Enterprise Architecture Lab, consisting of production and development environments.
• Evaluated, advocated, and evangelized virtualization with VMware, consolidation of UNIX/Oracle to IBM P-Series, and migration to a Virtual Tape Library.

• Architected, designed, administered, and managed eLearning rapid education for hands-on technical training across Windows, Solaris, AIX, Linux, OS390, AS400, VMware, and Citrix, using various programming languages.
• Developed technical training curriculums resulting in a 220% increase in student hours.
• Directed large-scale global design projects, accountable for budget, schedule, and execution.

• Developed and directed a technology integration company focused on the user’s desktop experience.
• Negotiated vendor contracts, resulting in a 150% reduction in operating expenses.
• Developed proposals for global access solutions for executives, increasing productivity and reducing travel expenses.

• Created technical courseware, lab exercises, and real-world examples for technical training classes.
• Created and implemented technical training for hundreds of field engineers and sales engineers.

• Senior consultant and lead engineer for all Microsoft, Citrix, and UNIX products.
• Managed client relations to solve various in-depth technical issues.
• Presented and demonstrated proposed solutions to customers supporting account managers.
• Created detailed computer network and systems analysis documents for Fortune-500 clients.

• Provided UNIX systems engineering support.

• Responsible for technical sales engineering functions.

• Senior Software Engineer responsibilities.

• Senior Software Engineer responsibilities.

• Directs the complete visual identity for video projects, leading on-set operations as Director of Photography.
• Manages content strategy and channel performance for YouTube and social media.
• Oversees entire production lifecycle from creative consultations, project proposals, shot lists, storyboards to post-production.
• Operates advanced cinematography tools including camera robotics, aerial drone systems, and gimbal stabilizers.

Formal educational background details not specified in available materials; however, extensive career progression and technical training indicate significant foundation.